That sort of emotional roller coaster could get exhausting after two hours, but most of the effects are saved for the big action scenes.Ĭineplex is using Marvel's latest superhero flick "Doctor Strange" to showcase what 4DX has to offer.īefore the film starts, a lengthy warning on the potential dangers of the format appears. Watching 4DX is essentially the same experience but stretched across the length of an entire Hollywood film rather than a 10-minute ride. Four-dimensional gimmicks were the cornerstone of Disney's now-defunct theme park ride "Honey, I Shrunk the Audience!" and Universal's "Shrek 4-D," where audiences were tossed around in motion chairs and splashed with water. The experience will be familiar to anyone who's spent a day roaming Disney World or Universal Studios. Executives say if audiences love the South Korean creation they'll consider rolling out more 4DX theatres in other cities.
#4DX MOVIE MOVIE#
The movie exhibitor opened Canada's first 4DX theatre Friday at its Yonge and Dundas movie complex, in a tourist hub of downtown Toronto. But Cineplex hopes to strike gold with the "immersive" technology. Teenagers probably can't afford it and parents might not want to sit through it.
Especially at a hefty $24.99 per adult ticket for a 3D movie.
Having wind, artificial rain and snow flying around at the movies certainly won't appeal to everyone. TORONTO - Within a few minutes of stepping inside Cineplex's new 4DX auditorium you'll probably know where you stand on the concept.
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